NJS - Kannon Media Success Case
33.85% Conversion Rate and 400+ leads generated for UK Solicitors Firm
PROJECT DESCRIPTION:
Google Ads Set Up + Landing Page Creation
Nicholson Jones Sutton is a UK-based Law Firm specializing in housing disrepair disputes between tenants and landlords, had already built a good database of clients through word of mouth but had not yet leveraged the power of paid media to get leads at scale from local ads.
Their website was not meant to collect leads from specific campaigns as it was too diverse.
KEY STEPS:
We created a customized landing page with 3 different conversion actions that pointed to the same goal of lead generation. We plugged the lead collection software into their CRM so the client’s sales team received email notifications every time a new lead comes in.
We created highly targeted campaigns in specific districts to send the traffic over to the landing page.
RESULTS:
As a result, we’ve gathered over 400 highly qualified leads for them at a cost of 20 GBP and with a whopping conversion rate of 33.85%