Island Equity Systems - Success Case
600 New Leads for an Innovative Financial Company
PROJECT DESCRIPTION:
Island Equity Systems is a Personal Investment System created by a former S&P 500 Company CFO with over 40 years of experience.
Despite having a fantastic business proposition where he consistently gets a 30% annual return investing in Stock markets with a very calculated strategy, he was struggling to get leads interested in signing up.
KEY STEPS:
The Solution: Since his website was not designed with a concrete conversion action in mind, we created several landing pages for him using Unbounce + Google Ads Integration. This allowed us to generate top-of-funnel interest from browsers looking for financial advice.
We created a series of Webinars to explain to first-timers how Island Equity Systems works from the inside and answer their questions, all the time driving traffic from Google Ads + Display Campaigns.
We also created email sequences to nurture the leads and further drive them down the funnel.
RESULTS:
As a result of these actions, we’ve generated over 600 leads for the client at a cost of 21$, and we’ve worked up to a conversion rate of 13.33%